Technology West Group

Madison House

Standing 805 feet tall, Madison House is the tallest residential tower in NoMad, offering panoramic, picture-perfect views. Architecturally conceived from the inside-out, with exterior design by Handel Architects and interiors by Gachot Studios, each of the 199 luxuriously appointed homes features open and airy floorplans, corner windows, at least 11-foot ceilings and nine-foot doors. Douglas Elliman Development Marketing’s Leonard Inzirillo, Jacob Franco, Matthew Gulker, and Evan Shaffer will be the exclusive sales team for Madison House.

To allow clients to envision future residences, Technology West Group was a vital member of the team responsible for what potential buyers see in the sales center. The sales office focus’ on an interactive display of apartments and their views.

The high-resolution photos and renderings appear when buyers select different units from the touch interface. This, in turn, highlights the units on the 3D model of the tower to show exactly where they are in the building. Visitors can also peer through dioramas of particular units to get a feel for the view through the space.